March 1, 2019
Today, my new book How to Launch and Market a Book goes on pre-sale. In this book, I provide a step-by-step process of how I launch my books as the #1 New Release on Amazon. As a result, I share my secrets with you.
It would be easy for me to say get out there and market your book, but that wouldn't help you. This book is filled with information and includes six checklists which take you from a six-month countdown. If you are an author, you will want this book.
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PREPARE TO LAUNCH AS THE #1 NEW RELEASE
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s an
author you dream of writing a best-selling novel. I know because I did too, but for this to happen it takes months of
preparation before launching your book.
There is no need to worry because I’m going to guide
you through the process of how I launched
my books and marketed them. I cannot guarantee this process will work for you,
but I can say it worked for me.
I will
admit that I wasted too much money,
probably a couple of grand, on marketing KSK. Frankly, I didn’t know what I was
doing. I learned and adapted quickly, and I don’t make the same mistakes twice.
Although I have published numerous non-fiction books, the marketing strategies
I used for them were different and ineffective for fiction. My editor, Dr.
Carol Michaels, informed me of that. One would think there would be tons of
information available on the internet on how to launch a fiction book.
Wow! Watch
out! There are a ton of scams that will zap your money all in the name of book
launching and book promotion. I learned the hard way. I came across several
websites that I thought I would find the information on how to launch a book.
You know the ones, sign up to the blog and receive a free eBook; the result, a twelve-page PDF file to encourage
me to register for a seminar. I registered for the workshop, but the only thing
I learned about launching a book was that the creator would coach me for a
price and schedule an appointment for a one on one free consultation. I did, he
called. Our conversation left me with no more information on launching and
marketing a book that I didn’t already know other than if I wanted specifics I
would have to enroll in his webinar – cost $299. Here is how our conversation
went.
Mel: I don’t want to enroll in a
webinar. I want to read it and put the book in my reference library. Do you
have a book I could buy?
Him: I have a book, but it just skims
the surface. What you’re looking for I tell you in my webinar. Would you like
to go ahead and register for it?
Mel: I don’t want to participate in a
webinar. I want something to read. I’m old-fashioned that way.
Him: Well, you’re a writer, then write
one yourself.
Mel: Great idea, thank you. When you
see it, you’ll know the moment I received my inspiration to write it.
That conversation
sent me on my journey to learn how to launch and market a book. It was too late
for The Keystroke Killer, but I had Never Stop Running’s first draft
complete. So, I kept researching, researching, and I took an online course in
marketing strategies from a local university. Senior citizenship in Louisiana
has its advantages. The moment you turn sixty you can enroll in any Louisiana
Public University and take courses or get a degree for free. Although I have a Ph.D., I will always continue to learn. That
one course changed my entire direction on launching and marketing a book. I am
currently on my fourth course in marketing. In this book, you will learn about my
book launch and marketing strategy.
I also
learned that if I spent between thirty minutes to an hour each day on my
marketing strategy, I could boost my books to the top and so can you.
One of the
cool aspects of this book is that I have also included checklists at the end of every chapter to get you
organized and keep you on task to launch and market your book. I strongly
advise that you use them.
Myths About Book Launches
Authors
seem to be under the impression that if you write a book and publish it on
Amazon or Kobo, readers will purchase it and read it. I’m sorry to say it
doesn’t work that way. If readers don’t hear of it or know of it, they pass
over it. The moral of this story is that you must get the word out about your
book long before the launch.
Another
myth is that if you traditionally publish, it is the publisher’s job to promote
and prepare your book for the launch. Are you kidding? Some publisher’s do
market your book, but not to the extent that you as an author will. The quicker
you believe this, the better prepared you will be to launch and market your
book. It is my opinion that if you don’t plan on your book to sell, then don’t plan to market
it – at all. To do so is ludicrous. As an author you spend months on end
developing your novel, why not put the same amount of time into marketing it so
that it can bring you potential income. You have to spend money to make money
on your book.
Remember You are a Business
The
moment you decided to author a book, you became an entrepreneur. That means you
have to treat your writing as a business.
Any expenses you incur from launching your book to marketing your book are tax
deductible, so remember to keep all receipts. As I am not a tax advisor, I
cannot offer you tax advice as what you can or cannot deduct on your income tax
return. Please consult with a lawyer or CPA as to the best way to handle your
taxes because you will also have to pay taxes on your royalties.
Are you
ready to jump right in and prepare to launch and market your book? I hope so
because the information in this book could change your writing career.
A.D.A.M. COMING JUNE 2019
