Monday, November 28, 2022

Why The Customer Is Not Always Right


Adam Evans

Why The Customer Is Not Always Right 


Tell your readers a little about yourself, where you grew up, where you live now, where you went to school etc. Let them get to know the personal you.

Adam Evans is an entrepreneur and author who was born and raised in Fort Myers, Florida. He attended the University of Alabama for two years before returning to Florida and attending Webber University for 2 years. His early entrepreneurial spirit allowed him to create a music magazine from scratch and a breakfast cafe all before finishing college.

Adam has either owned bars in Ybor City or been employed in the hospitality industry as an experienced General Manager for 20 years.

He has a history of utilizing unique staff training techniques to replicate winning sales formulas for all staff members.

He is currently the owner of Bar Almighty LLC. A bar, restaurant and nightclub staffing, training, and consultant agency. He uses his unparalleled access to over 25,000 quality hospitality employees across Florida to provide staff for major events.

Adam has embarked on a writing career with his first book. Why The Customer is NOT Always Right takes a different perspective on dealing with bad customers from his experience of more than 20 years in the hospitality industry.

Currently, Adam resides in Tampa, Florida, where he is a single father to his son and co-parents his daughter. He is also an accomplished DJ and Producer. In his free time, he and his son have a YouTube channel called Paul’s Cards and Games.

His ambitions for the future are to be the most successful father and provider he can be. He believes that real knowledge, just like wealth, is generational. He aims to pass on his knowledge to his future generations. This is the first book of many.


What inspired you to author this book?

My name is Adam Evans, a bar, restaurant, and Nightclub operator for the last 20 years in Florida. I pride myself on giving the best customer service to my guests and teaching my staff how to overcome all obstacles. This book gives insight into dealing with, and recognizing problem customers long before they snowball into major situations. Plus, some tips on how to keep them from coming back.

Pablo (The Barfather) Foster's life is spent spreading bartender knowledge. He has taught thousands of bartenders in Tampa over the last many years. He is an amazing bartender, trainer, and friend.

Unfortunately, he is currently suffering the side effects of a stroke. Him and I do not spend time together these days and that is my fault. Life moves so fast but I want Pablo to know that we think about you often and the positive impact you have had on me and my staff.

Pablo’s desire to share what he knows with the world is inspiring. His passion to teach his craft helped inspire me to do some of the same.


Where did you get the inspiration for your book’s cover?

From the Tampa Area Bartenders and Servers group always talking about bad customer experiences.

Who has been the most significant influence on you personally and as a writer?

Steve Supino. I wrote about him in my acknowledgments section of the book.

What were the struggles or obstacles you had to overcome to get this book written?

I just started flowing my ideas on paper and they evolved into this book.


Tell your readers about your book.

Are you in a business that thinks the customer is always right?

Do you have to deal with unruly customers who are never satisfied?

Is it time to rethink what you always believed?

The customer is always right. You will hear those words all the time, particularly if you work in a business within the service industry with face-to-face customers. This concept has been in existence for so long, that it has become ingrained, and it is often repeated without any real understanding of what it actually entails. But today, it’s wrong.

This book, Why The Customer is NOT Always Right, has been written from a wealth of experience in dealing with poorly behaved customers, and it offers insights into:

      *How to reduce your interactions with bad customers
      *Techniques for removing bad customers before they even set foot inside your *business
      *Looking after the mental well-being of your staff
      *Being prepared to say goodbye to the bad customers
      *Determining your valuable customers and looking after them
      *Spotting troublemakers
      *And much more…

The days of the customer being right in every situation are long gone and ridding yourself of the bad ones who cause you grief will actually help your business thrive in the long run and you gain better customers as a result.

It’s time to change the way you think about the people you serve!


Who is your target audience, and why?

If you work in the hospitality industry, this book is going to impact your life and give you a different perspective on how to overcome these problem customers. I have noticed a large void of shared information in the hospitality industry. I hope to break this cycle and share some of my proven winning techniques with the world.

Do not rely on the old way of thinking, join me in the 21st century. You must adapt to the times to protect your company's bottom line and reputation.

This book will give you a competitive advantage, not only as an operator but for your entire entity.

What do you consider your greatest success in life?

Being a good father.

What one unique thing sets you apart from other writers in your genre?

This is a different way of thinking to stop catering to bad customers and mold your customer experience.