Friday, June 24, 2022

The Revenue Zone: The Ultimate Playbook for The Next Generation of B2B Sales, Marketing and Predictable Revenue Growth


Tom Burton
The Revenue Zone
Linkedin page
Other website CRM Company
YouTube Channel


Tell your readers a little about yourself, where you grew up, where you live now, where you went to school, etc. Let them get to know the personal you.

Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.

Tom has also successfully built and exited multiple technology businesses.

Today, Tom is an investor and co-founder in LeadSmart Technologies which has developed an innovative and unique CRM and collaboration platform that enables businesses to visualize what is taking place with their prospects and customers and pro-actively assist these prospects and customers to reach the Revenue Zone.

Tom also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects, and achieve predictable revenue growth.

Tom graduated from the University of California, Santa Barbara with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife Lorin.

What inspired you to author this book?

I am very passionate about B2B marketing and assisting people in avoiding the mistakes I made while creating my own businesses. There are solutions to resolve problems in front of us but we choose to keep trying the same old tactics which will never work.


Where did you get the inspiration for your book’s cover?

The yellow arrow, which is part of the “Revenue Zone” system, is actually my idea of a path to success as defined in my book called “The Yellow Brick Road.”

Who has been the most significant influence on you personally and as a writer?


My wife Lorin.

What were the struggles or obstacles you had to overcome to get this book written?


A book requires time. You need to first write and then figure out the copywriting / editing/ publishing aspect, which is many moving parts. There are many technical details that go into creating a book and I did not want to use a conventional publisher. This needs to be done in connection with building a website, uploading it to Amazon, finding a narrator for the audio version, and finally creating a promotion strategy that is not a one-time event. An outreach strategy must be planned for 6 months before the launch and 12 months after the launch. There are many creative parts that go into publishing a book and it’s not for the fainthearted.


Tell your readers about your book.



As we enter a new decade, traditional business-to-business (B2B) sales and marketing techniques and strategies are being disrupted like never before.

Virtual business, privacy laws, and radical changes in the buyer journey have changed the rules of sales and marketing forever.

However, as B2B sales, marketing, and revenue professionals, we have the same objectives as we have always had:

Generate consistent sales and revenue.

Forecast and achieve predictable revenue growth.

The Revenue Zone introduces a modern and unique “low touch” approach for achieving these objectives while at the same time providing a roadmap for navigating all the disruption and turning your prospects and customers into your own high-performing sales team.


You will also discover:

Why the traditional sales funnel is obsolete.

What works now for turning prospects into customers (and how to implement it in your business).

What technology is needed to support this new approach.

How to enable your marketing and sales teams to successfully support the buyer journey while generating more sales, more customers, and driving predictable revenue growth.

The Revenue Zone is a must-read for any business executive or sales and marketing professional that is looking to build a “low touch” system for driving more revenue and more sales in this disruptive decade.

Who is your target audience, and why?


Business Owners, CMOs, B2B Businesses, Marketers, Sales Teams, Digital Marketers
Any B2B business that believes, or has gotten stuck, in the dangerous mindset that the way it has always been done is how it should be done?


What do you consider your greatest success in life?


Personally - My relationship with my wife Lorin.
Successfully building and exiting multiple technology businesses.

What one unique thing sets you apart from other writers in your genre?


I am versatile and well-rounded, having been involved in every single aspect of companies. I am a TRUE Chief Operation Officer if you will. I am also involved in developing an innovative and unique CRM and collaboration platform that enables businesses to visualize what is taking place with their prospects and customers and pro-actively assist these prospects and customers to reach the Revenue Zone.


 Please visit (47) The Revenue Zone - YouTube for samples and overviews of the book.