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Want an easy roadmap to get your podcast started now?
★ Zero to Podcast > is the fastest way to iTunes and Spotify ★
- Do you need money? No, in fact, it can be done with almost no budget
- Do I need technical expertise? No
- DO I NEED PODCASTING KNOWLEDGE? Absolutely not
Why Choose Zero to Podcast, What’s Inside?
- Define your podcast name and niche, the magic is in the niche
- Address those acronyms (podcast speak) you’ll need to know like SEO and RSS
- Choosing your Podcast Host
- Registering with iTunes, Spotify and everything in between
- Templates to correspond with guests
- Marketing tactics, growth hacks and interview techniques
- Setup recording equipment and editing templates, step-by-step guide
- Recording and the nerves that sometimes come along for the ride!
- Ways to launch and celebrations
- Social media templates and best practices
- Monetization tools for growing, and advertising to eBooks
- Inspiration along the way to keep you motivated
Who is Podcasting For?
- The hobbyist that wants to have fun
- Community building of like-minded people
- Thought Leaders and Experts to share their voice in their industry
- B2B lead generation tool
- Job search tool to get your foot in the door
- For the life-long learner that enjoys new skills
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★ Add this book to your cart now, your podcast is waiting! ★
Visit https://www.hollyshannon.com for equipment and service providers listed in the book. Because it is my job to ensure you get everything you need to succeed.
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| HOLLY SHANNON |
Tell your readers a little about yourself, where you grew up, where you live now, where you went to school etc. Let them get to know the personal you.
I grew up in Connecticut and now live in Washington, DC. I moved to this new home during the pandemic and an election! I also lived out of a hotel for 3 months till we found a place to live. It was an electrifying experience and I’m glad for the experience to be honest. I usually describe myself as a Swiss Army Knife in business and marketing. My background started in 5-star hospitality and planning events. I pivoted to jewelry design when I was home with my son. And now I’m a Producer, Host, and Author. But more than anything, I’m a mom, a wife, a sister, a friend, and a dog mom! I believe in family above all else. These past two years brought that home to me. I try not to overlook that. I’m a lifelong learner if you couldn’t tell. I’m interested in so many things and hope that my passion to learn will never fade. I feel like books are mini-masterminds. I’m humbled by the innovation that has been birthed during this time. It’s been interesting to interview people and learn about the things they have created, improvised through or reimagined.
What inspired you to author your book?
I was inspired to write this book because I’m insanely curious about many topics. I wanted the ability to launch other podcasts without having to go back to YouTube University and figure it all out again!
I would also add that when I launched my podcast, Culture Factor, I had zero experience in audio editing, interviewing and the software platforms necessary to publish your show for the world to hear on Apple Podcasts, Spotify, etc.
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Where did you get the inspiration for your book’s cover?
The book cover was interesting to me. I had found something in Canva that represented the play/pause button. I thought it would be cheeky to insert my face in the play button. I thought this would imply that I will help you press play on your new show.
Who has been the most significant influence on you personally and as a writer?
I’m not sure that I had a specific person or influence to decide to write a book. I was co-producing the podcast, Culture Factor. When our relationship was dissolving, I needed to replicate my success in launching another show if this one did not survive. I would say fear and my love of podcasting collided at this point and became the influence behind writing this book. I did get the writing bug though, it’s possible there will be other books. At the moment, I’m learning about NFTS, blockchain and cryptocurrency, so perhaps there is another guidebook in the future!
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What were the struggles or obstacles you had to overcome to get this book written?
All said, my obstacles in writing Zero To Podcast would be time and location. We had moved during the pandemic to a new state. We were living out of a hotel and I was in the lobby writing this book everyday for 3 months! I felt this fire to finish it in a short time frame so that I could launch a new show for the new year if need be. Thankfully, I did not have to do that. But when I was done writing it, I felt I needed to share it with the world. It was a step-by-step guide that no other books offered. I could not find them when I was learning. Zero To Podcast saves future producers this waste of time.
Tell your readers about your book.
Zero To Podcast is the definitive guide to get your voice on iTunes and Spotify. It will get you from start to finish, in a short timeframe. It makes it possible with little or no money and with no podcasting experience. It does not matter if you are technically challenged or technically proficient. It gets to the point with no filler. It’s about 60 pages with a journal attached to keep your show notes all in one place.
Who is your target audience, and why?
If you listen to podcasts, you’ll hear a huge diversity of voices. It welcomes everyone and there is no barrier to entry. I believe that women have a hard time being heard and I know my book will allow them to share their voice globally with no one stopping them. I believe everyone should own their own microphone. I say this because I don’t think I ever had or have a target audience!
If you were going to give one reason for anyone looking at your book to read, why should they buy it?
I would suggest my book over others because I wrote it using the skills of a beginner. I had no audio engineering background, no interviewing experience. Many books are written now on the subject, but by people that have been in the industry a long time.
What is missing are the fine details from the beginner mindset and skill set. Zero To Podcast has all of the steps so you don’t have to guess or invest extra time researching for the answers. You will be a podcaster when you finish this book.
What do you consider your greatest success in life?
I have been fortunate to have several successes as a serial entrepreneur. So perhaps the underlying trait is my tenacity, perseverance, and grit in the face of challenges. But hands down, my greatest success is my son. I’m hopeful that he has seen some of these traits in action and will use them too.
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What one unique thing sets you apart from other writers in your genre?
I think the one thing that sets me apart from other writers in this space is the beginner mindset and skill set I mentioned. There are some similar books published, but if you are learning audio editing by someone who has done it for ten years, it is likely the nuances and details will get lost in translation. As a newbie, I had to learn and practice the steps, I share those in the book. I think that my lack of experience allowed me to walk people through and not skip anything that a seasoned podcaster might forget to share.
How do you overcome writer’s block?
I don’t think I had writer’s block in this instance. I think I had such a fire under me that it flowed quickly out of me. I also had my notes from launching my first podcast, so I had the framework.
What one piece of advice do you have for new authors.
I think my one piece of advice is the same one I have for podcasters, share your ideas and voice with the world. Whether you use a microphone or a pen or a computer, there is an audience that will resonate with your story. And to that end, a podcast is a great way to market your book and build a community. But I suppose that is another article!
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Tell your readers anything else you want to share.
My last comment is that podcasting is a democratized platform. What I mean by this is that there are no barriers to entry. You do not need permission to share your voice and ideas with the world. This medium provides you with a global footprint. My show, Culture Factor, is on every podcast App from Apple to Spotify to iHeart to Pandora and is heard in over 89 countries. Keep in mind, it is a great branding tool for authors too!
Where to reach me:
Email: holly@hollyshannon.com
Website: hollyshannon.com
https://linkedin.com/in/hollyshannon1 https://instagram.com/hollyeshannon https://facebook.com/hollyeshannon https://twitter.com/HollyShannon_ https://www.clubhouse.com/@hollyshannon
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