150 Lessons Learned from 50 Years in Consulting
Tom Greenbaum is a Columbia
MBA who worked for both Procter & Gamble and Arm & Hammer early in his
career. In 1973, he began a 45-year
career in the consulting industry, specializing in helping large and small
companies with marketing, marketing research, new product development, and for
11 years web marketing, social media and
digital marketing. He recently retired
from SCORE (Service Corps of Retired Executives) to go back to his roots doing
strategic marketing and focus groups as founder of ENCORE Strategic Business
Consulting (www.encorestrategic.com). He has written seven books about various
marketing topics and has taught in graduate school in several universities,
most recently the Stern School of NYU.
Product Details
- Publisher : 72nd St Books (August 1, 2021)
- Language : English
- Hardcover : 112 pages
- ISBN-10 : 0985855096
- ISBN-13 : 978-0985855093
- Item Weight : 3.52 ounces
- Dimensions : 6 x 0.44 x 9 inches
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