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Fearless! Confessions of a Serial Entrepreneur: Wild Rides with the man who created the infomercial industry, "the world's most important website" and over 100 other businesses. Kindle Edition
by Ray Lindstrom (Author)
This book is a fascinating combination memoir, business, self-help, history, humor, philosophy, and psychology. You ll get a chuckle out of it as he recounts the Golden Years of broadcasting in the Old Pueblo and his stints as a TV clown and rock and roll disc jockey during the Beatles era. He quit his last "real job working for the man" in 1972. Since then he has created over 100 businesses. He started the infomercial industry in 1984. He also created what he called "The World's Most Important Website" and planned to sell it for over a billion dollars. Move over Mark Zuckerberg.
In his book he writes about:
His connections to famous folks from John Wayne to Osama Bin Laden. Really.
Almost sending a man and horse to their death jumping off a 42 story building.
Attempting to get a hippopotamus to open his mouth for a TV commercial.
Being totally broke in a cheap studio apartment; one year later owning a mansion and 6 cars including two Rolls Royces.
Building the internet before the internet.
Expecting the website he started would make Facebook look like small potatoes. (He was planning to sell it for 2 billion dollars)
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Creating the world s largest watch store. The NBC Today Show was there, live!
Promoting Diving Mules, Singing Pigs, Teko the Talking Dog, and a Vietnamese Elvis.
Selling $3500 real Rolex watches for $19.97. Real Rolexes.
Being chased by an angry mob and protected by a Police Dept. Riot Squad.
Telling people who their dogs were as humans in a previous lifetime.
Producing a live 6-hour bingo show every night on national cable television.
He tells the unlikely story of the first American woman self-made millionaire (not inherited). Hint: She was not white and grew up in poverty and barely educated.
He also explains why an entrepreneur would run for president, despite the odds. (Suppose that would ever happen?) And, why he probably wouldn t be any good at it. His 320-page hard cover edition includes 22 Lindstrom's Laws for anyone who is or contemplates becoming an entrepreneur.
But, whether or not you care anything about business doesn t make any difference. The whole thing is a slice of history that is a fun read. If you do care about business, his book will be something to appreciate. If you are an entrepreneur, this book is an ABSOLUTE MUST. It's been called "The Entrepreneur's Bible!"
ABOUT THE AUTHOR
It’s called FEARLESS! Confessions of a Serial Entrepreneur by Ray Lindstrom.
323 pages hardcover published by Varberg Press.
Who is Ray Lindstrom?
While in high school at 17 he started Zoom Records, Tucson’s first rock label featuring releases by Pete Ronstadt and the Nightbeats, King Rock and the Knights, and Jack Wallace and the Hi-Tones. Almost 60 years later is still recognized world-wide as the leader in Southern Arizona’s 50’s rock and roll.
In the 1970’s he created the “starving artists” type short term art sales in hotel ballrooms and convention centers. It revolutionized the art world and brought low-priced oil paintings to the masses. Billions of dollars worth of art has been sold and continues to this day in a concept pioneered by Lindstrom.
He is probably best known for creating the infomercial industry in 1984. He began the long-form TV program/commercial initially selling real estate “home study courses” during the initial explosion of network cable TV, later expanding to other subjects and items. His company, Media Arts International, Inc. was the leader in TV infomercial sales.
During a 40 year span he started over 100 different businesses.
One of the most famous was The Watch Man, Inc. billed as The World’s Largest Watch Store. Located at the Riverside Resort in Laughlin, NV. he had over 20,000 watches on display and sold over 2 million timepieces in 14 years.
Bill Geist on the CBS Evening News said, “Ray Lindstrom sells more watches than anybody, anywhere.” During the fall and spring time change the national NBC Today Show would broadcast from his store, live.
After retiring back to Tucson in 2007 he came up with his biggest idea ever, what he called “the world’s most important web site.” He followed through from the idea to actually building it and finally marketing it to internet users globally. In his book he describes what he did and his plans for selling it for 2 billion dollars.