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The Art of Executive Appearance: 5 Simple Ways to Impress on Camera and Inspire a Global Television Audience 

by Yousef Gamal El-Din  (Author)

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The prospect of being watched by millions of viewers around the globe can be terrifying.

What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will build a stronger and more profitable brand.

This best-selling book's unique approach to crafting an on-camera presence was developed from time-tested insight. It provides a powerful, yet easy, step-by-step guide for top executives and aspiring professionals to take control of their image.

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Content Included:

* Choosing the Right Outfit for Your Next Camera Appearance
* Develop Color Consciousness and Learn Makeup Basics
* Capitalize on Body Language and Build Confidence
* 23 Quick Tips for TV Success

The author distills from years of camera-facing anchoring of news and special reports on Bloomberg TV, CNBC and other networks. And from over a thousand interviews conducted, he has seen every conceivable mistake committed by the interviewees.

Leave nothing to chance. Meet your new persona in The Art of Executive Appearance.

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About Yousef Gamal El-Din

Yousef Gamal El-Din is a news anchor, bestselling author and entrepreneur.

With many years as the creator and face of top-rated international programs, he has developed cutting-edge strategic counsel on how to shape one’s image for maximum clout on TV and on stage.

In over a decade of live television, Gamal El-Din has hosted high-profile figures including heads of state, CEOs and billionaires. He joined Bloomberg TV in 2016 after five years as an anchor with CNBC in London. As a regional correspondent, Gamal El-Din courageously reported from hotspots across the Arab World at defining historical moments.

It was at Egyptian Television where his career began as a young broadcaster. He graduated with two journalism degrees from the American University in Cairo, and is fluent in four languages. Although a hardcore globetrotter, home bells ring in Cairo and Zurich.