Friday, August 18, 2023
Why Authors Should Choose Expanded Distribution on KDP
1. Reaching a Wider Audience:
The fundamental reason to select expanded distribution is simple: it allows authors to reach a more extensive set of readers than they would by sticking solely to Amazon. By choosing expanded distribution, authors can access online retailers, bookstores, libraries, academic institutions, and other outlets that might not traditionally deal with KDP.
2. Expanding into Physical Retail Spaces:
While the digital world dominates, there's still a tangible feel to physical books that many readers cherish. Bookstores, both independent and chain, play an essential role in the reading ecosystem. Expanded distribution offers authors the chance to get their books on those crucial shelves.
3. Earning Additional Royalties:
Yes, the royalties from expanded distribution might be lower per unit than direct sales on Amazon. However, the cumulative effect of having books available in various outlets can lead to an increase in overall sales, thus increasing total royalty earnings.
4. Diversifying Revenue Streams:
It's never wise to put all your eggs in one basket. Relying solely on Amazon for sales can be a risky strategy. Diversifying revenue streams ensures that if one channel faces a slump, others can potentially make up for it.
5. Gaining Credibility and Reviews:
Being available in multiple platforms can enhance an author's credibility. Furthermore, it offers more avenues for readers to leave reviews, essential for indie authors trying to build their reputation.
6. The International Appeal:
Amazon, while massive, doesn’t dominate every market internationally. In certain regions, local or specialized online bookstores might have a more significant presence. Expanded distribution helps authors tap into these markets.
7. Catering to Specialized Markets:
Certain books cater to niche markets. These specialized markets often rely on specific distribution channels for their reading material. By choosing expanded distribution, authors ensure their books are available wherever their niche readership might look.
KDP’s expanded distribution isn’t just a tick box in the publishing process. It's a strategic choice that can significantly boost an author’s reach, sales, and reputation. While Amazon is a titan in the publishing world, the reading ecosystem is vast, with numerous nooks and crannies where readers discover their next favorite book. By opting for expanded distribution, authors ensure they aren’t missing out on these valuable opportunities.
Posted by Dr, Mel at 8:41 AM