The Singapore Beautytech startup will launch BHUMAN’s first
product, BCLEAN, the first skincare product to address climate change on
Kickstarter April 20, 2020. The first product is BCLEAN, a plant-based
pH-balanced facial cleanser.
Singapore
– April 13, 2020 – BHUMAN, founded by Yeeli Lee, is set to launch its crowdfunding
campaign on Kickstarter on April 22,
2020, to introduce skincare designed
to face climate change to the masses. The
first product is BCLEAN, a plant-based pH-balanced facial cleanser. It is
packaged in handcrafted bamboo, the world’s fastest-growing plant, and hence a
highly renewable resource. Bamboo is a gorgeous material, with the soothing
touch of wood and is also naturally antibacterial. Wallet-friendly refills are
available in recyclable aluminum bottles.
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The beauty industry
produces 120 billion pieces of plastics a year, and most of them are in
single-use plastics. BHUMAN aims to disrupt and transform the industry by
applying circular economy principles to design out waste from day one.
“On top of the mindless
use of single-use plastics, if you look at the primary ingredient in most
skincare products, chances are it is water — an ingredient that we already
have. Imagine the transport footprint. Transportation is the largest
contributor to greenhouse emissions. Our products are waterless, this will help
shrink our environmental footprint and reduce our impact on climate change,”
commented BHUMAN founder, Yeeli Lee.
As an American who spent
the last twenty years working across emerging countries around the world, she
is familiar with the social and economic realities faced by them. Clean beauty
brands are often priced out of reach for the masses in these fast-growing
markets, and BHUMAN aims to change that. Ingredients in BHUMAN are as natural
as possible and the products are priced at affordable price points.
“Why start with a facial cleanser? It is a skincare product that almost
everyone uses,” shared Lee. “BHUMAN is created to speak to the values of being
human. It says that you want to leave the world better than when you found it.
You want to be the change you want to see.”
BHUMAN is the world’s
first skincare designed to face climate change. Buy a three-month supply of
BCLEAN powder facial cleanser at $49 (USD) on the Kickstarter campaign, which
ends May 22, 2020.
What
are others saying about the product?
“Love
the powder format – silky texture, light, and clean fragrance.”
“Perfect
for travel – no need to fuss around with decant. No more leaks.”
“Every
now and again, someone comes along with an idea that just makes sense, and this
is one of them: design out waste and pollution while making an awesome product
that returns to the earth without destroying it.”
Readers can be a part of
this startup product by going to the BHUMAN Kickstarter page
and become a part of the prelaunch that will run for thirty days. After the
campaign ends, the product will be sold at the BHUMAN STORE.
ABOUT
THE FOUNDER
A true global citizen,
Yeeli Lee spent the last twenty years traversing the world in various
leadership roles, including as Vice President of Amazon China before her
startup company BHUMAN, headquartered in Singapore and Wyoming, USA. Her dive
into the beauty industry started at PRS IN VIVO BVA, a leading behavioral
science agency where she had advised brands such as The Estee Lauder Company on
how to win at retail with Asian consumers. BHUMAN is an initiative incubated by
FA8 & COMPANY and The Bridge Fashion Incubator, best known for supporting
startups that work in the intersection of Design, Technology, and
Sustainability. BHUMAN hopes to empower people to join #bhumantribe and be the
change they want to see.
Lee is available for
press, podcast, and magazine interviews at the below contact information.
NAME OF COMPANY: BHUMAN
Contact Name: Yeeli Lee
Phone Number: (65) 6735 8390
Email: hello@bhuman.store
Website for Kickstarter: https://www.kickstarter.com/projects/bhuman/bhuman-skincare-to-face-climate-change
Website: www.bhuman.storeContact Name: Yeeli Lee
Phone Number: (65) 6735 8390
Email: hello@bhuman.store
Website for Kickstarter: https://www.kickstarter.com/projects/bhuman/bhuman-skincare-to-face-climate-change
