DR. MEL'S MESSAGE - From my novels to my other projects, no telling what you will read. This is the only place you will get to read about how I developed a screenplay into a novel and what is the driving force. I will talk about many things from films to books to acting to producing. It really will depend on where my mind takes me. I hope you will join me on this journey.
Charley Kern and his wife inherit a home center after her parents are tragically killed in a car wreck. Even though he was involved with the store for a short time prior to the tragedy, he has no idea how to start improving the struggling operation. He takes a leap of faith and introduces himself to a person who soon becomes his friend and mentor. His new friend introduces him to a new concept called The Incremental Improvement System. After Charley thoroughly understands the huge differences that small improvements can produce, he is taken on a journey of reinvention and produces success beyond any thing he could have imagined. The engaging story provides a great way for people who are looking for retail store improvement to learn while being entertained. This is the first book of the series. The second book is also available. It is the companion workbook to deepen understanding of the Incremental Improvement System.
Learn to improve your store's profitability with "Stores on Fire ... The Profit Increasing Workbook." This book is the detailed guide referred to in the companion book, "Stores on Fire, A Retailer's Story". The books introduce a process for building Incremental Improvement to top-line profit dollars in a retail store. The step by step guide outlines a system which leverages the cyclical processes involved in four brick and mortar retail store asset groups; products, employees, customers, and facility. Improve the "critical keys" of the the process cycles and because the processes are recurring the benefits are compounded.