Today's guest blogger is Dr. Prasanna Vignesh, author of "Oh Boy You Are in Trouble..."
As
I published my first book, naturally I started studying about the promotion
strategies and digital marketing. I’ve learned how bad promotion strategies
kill a really good book and I also came to know how some good writers are
really bad promoters. This thought struck me deep. What if a writer spends
years on writing his book, someone who puts his heart into his words and
renders a soulful book and this book simply fails because of poor promotion! Or
let’s just say, he doesn’t have enough money and totally dependent on his
writing to pay his bills! I once learned that 75,000 books are being published
every year and not everything end up in a spotlight. There are still many
writers who go to their bed with empty stomach. I’m a Doctor and I’m not
dependent on writing to pay my bills but what about others? All these questions
pose great doubts in the minds of many aspiring young writers.
People
debate over self publishing versus traditional publishing, different ways of
advertising... but at the end of the day, doesn’t all these concerns to a
certain extent affect what we should be actually doing that is writing? The
world of entertainment is evolving really faster and people who once used to be
avid readers are finding different ways to keep them entertained. Ebooks are
replacing paperbacks and I’m actually someone who still prefers paperback to
ebook; I remember how my grandpa used to show me the bookshelf and say “These
books are our greatest assets”. Things are changing everyday and like
Heraclitus once said “The only constant in life is change“. It’s high time we
writers adapt to the world of sound technologies without losing our inner
traits.