Friday, May 8, 2020

Tips on Setting Realistic Business Goals


I am proud to have Rachel Withers as a guest blogger today because of the timely information she presents. I first introduced you to her a couple of weeks ago and the response has been fantastic. During this COVDID-19 pandemic, many people are out of a job and looking for ways to earn a living. That is why Withers' book, BECOME A FITPRENEUR: How to Live Out Your Passion, and Turn Your Love of Health and Fitness Into a Profitable Business  is so important and timely. She took her love and passion for ballet and fitness, and turned it into a business. She offers and shares valuable insights in today's blog that aren't a part of the book.  Please welcome Rachel and her first guest blog posting with me here on Dr. Mel's Message.


Tips on Setting Realistic Business Goals
Guest Blogger: Rachel Withers













When it comes to setting business goals, it can be tricky to find that middle ground. If you set goals that are too high, you might get discouraged. If you set them too low, you may end up bored or complacent, or disillusioned with your business. So how do you strike a balance? Here are some tips.

1. What do you want?

First, you need to determine what you want. Go ahead and brainstorm - make a list as you do. Put it down on paper and don't hold back.

2. Assess your list

Now, take a look at your list. Make a sub-list of steps you have to take to reach each of those goals and dreams. Are there some items on your dream list that involve steps you can't take? If you cannot take the steps necessary to achieve that goal, then it needs to be modified or removed from your list.

3. Strategize

As you are making your sub-list of steps, you need to develop definite strategies for those items on your dream list that are achievable. Being able to see what is necessary to achieve that dream can help you decide whether or not to pursue it. The strategy may in fact be doable, but you are unwilling to take those steps for personal reasons. That is fine; it's your list and your goals.

Go ahead and don't judge yourself - if you can't/don't want to adopt a certain strategy for your own reasons, then cross that goal off the list. The point is to narrow things down.

4. Timeline

Determine a timeline for your goals. Do you need to make more money right now, as in this month? Or do you have more long-term goals, such as eventually quitting your day job? On your master list, write down your timeline. This will help you further narrow things down - if the goal can't be reached within your allotted time, then it doesn't belong on your list of goals.

5. Know yourself

One of the keys to succeeding is to be really honest about your strengths and weaknesses. Sometimes we think we can do it all or do anything…and other times we think we can't do anything. Neither of these extremes is likely to be true! If you can, ask others what they think they can see you doing. Once again, break out your pencil - list things you like to do and abilities you feel confident about. Just about any skill or attribute can be channeled into helping your business succeed.

These list-making exercises can help narrow down your goals and keep them realistic and reachable.




ABOUT THE BOOK

BECOME A FITPRENEUR: How to Live Out Your Passion, and Turn Your Love of Health and Fitness Into a Profitable Business Paperback and eBook – January 29, 2020
by Rachel Withers (Author)





FAST, PROVEN AND POWERFUL INSIGHTS FOR DISCOVERING YOUR FITPRENEUR PATH. Effective and powerful methods to put you on the pathway to success in the health and fitness industry. Discover how to build, and turn your love of fitness into a successful business. In this book you'll discover: HOW TO DEFINE YOUR VISION. HOW TO REMOVE ALL MENTAL BARRIERS. HOW TO DEVELOP AND EXECUTE YOUR BUSINESS PLAN. HOW TO DEVELOP RAZOR EDGE SKILLS. HOW TO TURN YOUR PASSION INTO A PROFITABLE BUSINESS.

Product details

  • Paperback: 96 pages
  • Publisher: Allington Publishing (January 29, 2020)
  • Language: English
  • ISBN-10: 1916125107
  • ISBN-13: 978-1916125100
  • Product Dimensions: 6 x 0.2 x 9 inches 








Rachel Withers (Author)



Tell your readers a little about yourself, where you grew up, where you live now, where you went to school etc. Let them get to know the personal you.

I grew up in Yorkshire and spent my childhood with my twin sister climbing trees, horse riding, and being outside exploring the countryside.  I come from a close family, and we’d enjoy Sunday dinners, seeing grandparents, and celebrating any family occasion whenever we could.

After my career as a dancer, I returned to where I grew up, to be close to family. I spend my free time out walking my dogs, enjoying the beautiful Yorkshire countryside, I just don’t climb the trees now.

What inspired you to write Become a FITpreneur?

My children inspired me to write Fitpreneur as I wanted my children to see the importance of unlocking their potential and living their dreams.  While I was building my fitness business BalletBeFit, I recognised the importance of mindset and certain strategies to build a sustainable and profitable business.  For me, everything starts with a dream, an idea, and the truest thing about us as human beings is our dreams.  I wanted to share my knowledge, my experience to those fitness entrepreneurs who have a passion, a dream of having their own fitness business as I truly believe you are more likely to be successful if you live out your passion and do what you love.




Where did you get the inspiration for your book’s cover?

The book cover is a photo of me; I wanted the reader to know who had written the book.

Who has been the biggest influence on you personally and as a writer?

My biggest influences personally have been my mentors Pat Mesiti and Bob Proctor they have taught me you can do anything if you have the vision and self-belief.

What were your struggles or obstacles you had to overcome to get this book written?

I have a tendancy to keep things in my head, so it was getting the book into a structure that I thought would best serve the reader.



Who is your target audience, and why?

My target audience is for anyone who has the dream, the passion to be part of the fitness industry, who wants financial freedom, and wants to make a valuable contribution to other peoples lives, whether that’s through holding fitness/exercises classes, 1-1 coaching sessions, bootcamps, retreats to owning their own studio or gym.

If you were going to give one reason for anyone looking at your book to read, why should they buy it? 

Because as the cliché says’ life is too short’ You don’t know what tomorrow brings or where you’ll end up so why waste your time on a career which doesn’t make you happy. It’s important to do something in life which you feel is meaningful, and fulfills you.






What do you consider your greatest success in life?

My two beautiful children who are following their dreams, they have self-belief, and for me, if I’ve helped them understand that they have the power to shape their lives, then this is the most significant success I’ll ever have.

Everyone has life lessons to learn, tell your readers one or two of yours, and how they make you the person you are today.

My life as a dancer was a very exacting and challenging career, and if you think about it even though we say it’s a short career, if you consider a dancer starts early in life around four, five years old, it’s actually a long span of time. As a young dancer at the most formative period of my life, when your subconscious is recording your experiences and forming your world view, and of yourself, we were all too often compared to one another, made to feel not good enough, and given a distorted view and idea of what perfection stood for.  This had a powerful, but a negative impact on me, childhood is where it all starts, so in actual fact, I went through my career right from early childhood, not feeling good enough, comparing myself, in the hope that I’d feel worthy. I was basing my whole self-worth on external accomplishments, feeling like I had something to prove all the time. When I left the dance world, I didn’t know who I was; my identity was so very tied to my career as a dancer. It was only when I had my children I realised that I didn’t want them to live a life not being true to who they are, looking to other people to give them worth, relying on other’s opinions to provide them with a sense of value. We are all individuals, and individuality is so important, so let your inner light shine brightly, nurture it, and care for it, follow your dreams, and when you take care of your inner light, you permit others to do the same. The world needs us all to shine and be true to ourselves.

What one unique thing sets you apart from other writers in your genre?

Mostly when it comes to health and fitness, we talk about making changes to the external, our physical appearance, when in actual fact, we need to make the change from the inside, and then the external changes will follow. This is the approach I have when helping people, whether that’s getting in shape to having the courage and self-belief to build and have their own business. It’s all about our mindset.